"Ab" ercrombie Loses Shirt to Gain Revenue

While walking through Soho last week I discovered exactly why Abercrombie's sales are finally back up. While these sentries are not exactly my type, (I like a man who can grow a beard, even if I do beg him to cut it) I can see how this little trick might work on Abercrombie's target market of tween girls between the ages of pre and teen.

PS I apologize for the self indulgence of this post's title. I couldn't decide between the "ab" ercrombie joke or the "loses shirt to gain revenue" joke so I went with both. Clearly too much.

Advertising at Sea

Last Friday Joel and I had absolutely nothing to do at work so we decided to take a ride on the Staten Island Ferry to see some of the advertising we did for our National Grid (an NYC energy company) client. The ads were in sets of two and were all over the boat.

The kind of yea-hoos who ride the ferry at 1pm on a weekday were a little suspect of us taking pictures of the walls, but luckily the $2 Budweisers kept them distracted.

The view was amazing and I was again reminded that the Staten Island Ferry is really just a publicly funded sightseeing tour. All in all, a great day at work.

(And yes, that is a Stella in my hand. It was after noon on a Friday!)

#1 Way to Drive to a Client Meeting

One of my agency's biggest clients is in Bethpage, Long Island which means at least monthly, time-consuming drives out to meet with them. But we went to pick up our usual, mid-size sedan from the rental car place last Thursday only to find this waiting for us in parking spot #5: a 2010, cherry red Camero. We didn't wait around to see if it was a mistake. The key worked so we took it. And after my presentation was over, I politely excused myself and spent the second half of the meeting doing dough nuts in the parking lot.